Identifikasi Faktor-faktor Yang Mempengaruhi Keberlangsungan Tourism Entrepreneurship Di Desa Wisata Ciburial

Fauzan Aiman Margono, Grisna Anggadwita

Abstract

Abstrak Sumberdaya alam yang ada di Desa Ciburial cukup banyak, mulai dari tempat wisata hingga peternakan. Namun belum dikelola dengan baik sehingga pemanfaatan alam di Desa Ciburial belum optimal, hal ini memiliki pengaruh terhadap perkembangan Tourism Entrepreneurship Desa Wisata Ciburial dari segi lingkungan bisnis, government support dan stakeholder engagement serta aktor-aktor yang terlibat dalam keberlangsungan pariwisata lokal. Tujuan dari penelitian ini untuk mengidentifikasi peran dan keterlibatan stakeholders dalam keberlangsungan tourism entrepreneurship serta mengidentifikasi kondisi business environment dalam mengembangkan tourism entrepreneurship di Desa Wisata Ciburial. Penelitian ini menggunakan metode kualitatif deskriptif dengan melakukan wawancara explorative. Teknik sampling yang digunakan adalah purposive sampling, dengan narasumber mencakup pemerintah, pengelola wisata dan pelaku usaha Desa Ciburial, serta akademisi dan pengunjung. Hasil dari penelitian ini menunjukkan bahwa variabel government support mempengaruhi perkembangan pariwisata di Desa Ciburial, dapat dilihat dari perencanaan dan prioritas pemerintah terhadap industri pariwisata, program kegiatan pariwisata dan efektivitas aktivitas pemasaran untuk menarik wisatawan. Variabel stakeholder engagement juga berpengaruh dalam sumber daya yang terlibat. Pada variabel lingkungan bisnis, hasil dari penelitian menemukan bahwa tingkat dominasi pasar dan kebijakan pariwisata mempengaruhi perkembangan government support. variabel government support, stakeholder engagement, dan lingkungan bisnis berpengaruh dalam mengembangan tourism entrepreneurship di Desa Wisata Ciburial.
Kata kunci: desa wisata, government support, stakeholders, tourism entrepreneurship


Abstract There are quite a lot of natural resources in Ciburial Village, ranging from tourist attractions to animal husbandry. However it has not been well managed so that the utilization of nature in Ciburial Village is not yet optimal, this has an influence on the sustainability of Tourism Entrepreneurship in the Ciburial Tourism Village in terms of the business environment, government support and stakeholder engagement as well as actors involved in the sustainability of local tourism. The purpose of this research is to identify the role and involvement of stakeholders in the sustainability of tourism entrepreneurship and to identify the condition of the business environment in developing tourism entrepreneurship in the Ciburial Tourism Village. This research uses descriptive qualitative method by conducting explorative interviews. The sampling technique used was purposive sampling, with informants including the government, tourism managers and business people in Ciburial Village, academics and visitors. The results of this study indicate that government support variables influence the sustainability of tourism in the Ciburial Village, it can be seen from the government's planning and priorities for the tourism industry, tourism activity programs and the effectiveness of marketing activities to attract tourists. The stakeholder engagement variable also influences the resources involved. On the business environment variable, the results of the study found that the level of market dominance and tourism policy influenced the sustainability of government support. Government support, stakeholder engagement, and business environment variables are influential in developing tourism entrepreneurship in the Ciburial Tourism Village.

Keywords: tourism village, government support, stakeholders, tourism entrepreneurship

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