Pengaruh Entrepreurial Knowledge, Perceived Desirability, Perceived Social Norms And Entreprenurial Self Efficacy Terhadap Minat Berwirausaha Mahasiswa Universitas Telkom Jurusan S1 Administrasi Bisnis Angkatan 2016

Mochammad Gilang Rhamadhan, Fauzan Aziz

Abstract

Abstrak
Kewirausahaan diindonesia masih tertinggal jauh dari negara ASEAN seperti Singapura,
Filipina,Vietnam, dan Thailand, sehingga pada penilitian ini bertujuan untuk mengetahui
ketertarikan minat berwirausa mahasiswa Universitas Telkom jurusan S1 Adminitrasi Bisnis
angkatan 2016 yang bisa membantu perekonomian indonesia.Penelitian ini menggunakaan metode
kuantitatif dan jenis penelitian yang digunakan penelitian deskriptif dengan jumlah sampel 210.
Teknik analisis data yang digunakan adalah Structural Equation Model – Partial Least Square
(SEM-PLS).Hasil penelitian menunjukkan bahwa Entreprenurial Knowledge tidak berpengaruh
positif secara signifikan terhadap dengan p-values > 0.0.5 yaitu 0.712 > 0.05. akan tetapi perceived
desirability, perceived social norms dan entrepreneurial self efficacy berpengaruh positif secara
signifikan dengan p-values < 0.05. Sehingga variabel penelitian entrepreneurial knowledge tidak
sesuai dengan keadaan lapangan berdasarkan teori dimensi berdasarkan para ahli.
Kata kunci : Pengetahuan Kewirausahaan, Presepsi Keinginan, Presepsi Norma social, Efikasi Diri
Kewirausahaan, Minat Berwirausaha
Abstract
Entrepreneurship in Indonesia still lags far behind ASEAN countries such as Singapore,
Philippines, Vietnam, and Thailand, so in this study aims to know the interest of entrepreneurship
of Telkom University students majoring in Business Administration S1 class of 2016 that can help
the Indonesian economy.This research uses quantitative methods and types of research used
descriptive research with a sample number of 210. Data analysis techniques used are Structural
Equation Model – Partial Least Square (SEM-PLS).The results showed that Entrepreneurial
Knowledge has no significant positive effect on p-values > 0.0.5, which is 0.712 > 0.05. however,
perceived desirability, perceived social norms, and entrepreneurial self-efficacy has a significant
positive effect with p-values < 0.05. So the variables of entrepreneurial knowledge research are
not in accordance with the state of the field based on dimensional theory based on experts.
Keywords : Enntrepreneurial Knowledge, Perceived Desirability, Perceived Social Norms,
Entrepreneurial Self Efficay, Entrepreneurial Intentions

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