Framing Analysis About Hoaxes For Covid-19 Treatment On Okezone.com (by Robert N.entman On The Okezone.com Period 1-22nd March 2020)

Friza Aldila, Reni Nuraeni

Abstract

ABSTRAK
Pada zaman serba online seperti sekarang, media online merupakan platform yang menjadi acuan masyarakat pada
zaman sekarang untuk sekedar mencari informasi ataupun mencari berita terupdate yang terjadi di sekitar mereka
atau diseluruh dunia sekalipun. Masyarakat masih banyak menyebarkan hoax pada saat pandemic ini melalui
berbagai platform. Pemberitaan terbanyak di Indonesia yang menjadi ranking kedua penyebaran hoax yaitu
penyebaran hoax mengenai kesehatan. Media memiliki bingkai tersendiri dalam memberitakan peristiwa hoax
pengobatan Covid-19 ini, salah satunya portal media Okezone.com. Penelitian ini bertujuan unutk mengetahui
bagaimana Okezone.com membingkai pemberitaan hoax pengobatan Covid-19, menggunakan bingkai model Robert
N. Entman melalui seleksi isu dan penonjolan aspek. Penelitian ini menggunakan paradigma konstruktivisme dan
metode kualitatif. Hasil penelitian ini dalam menyeleksi isu, Okezone.com cenderung melihat peristiwa hoax
pengobatan Covid-19 sebagai kesalahan masyarakat dalam menerima informasi di media online yang beredar.
Dalam penonjolan aspek, dilihat dari penulisan fakta Okezone.com cenderung menonjolkan masalah
kebenaran dari hoax pengobatan Covid-19.
Kata Kunci: Analisis Framing, Robert N. Entman, Hoax, Covid-19
ABSTRACT
In this era of being completely online, online media is a platform that is a reference for people today to simply find
information or look for the latest news that is happening around them or even in the world. The public still has a lot
of hoaxes at the time of this pandemic through various platforms. The most coverage in Indonesia, which ranks second
in the spread of hoaxes, is the spread of hoaxes about health. The media has a life frame in reporting the Covid-19
hoax, one of which is the Okezone.com media portal. This study aims to find out how Okezone.com frames Covid-19
treatment hoax reporting, using the Robert N. Entman model frame through issue selection and aspect prominence.
This study uses a constructivism paradigm and qualitative methods. The results of research in selecting problems,
Okezone.com tends to see the hoax incident of Covid-19 treatment as a public mistake in receiving information in
incoming online media. In the highlighting aspect, judging by the fact that Okezone.com is proven to be true of the
fake Covid-19 treatment
Keywords: Framing Analysis, Robert N.Entman, Hoax, Covid-19

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