Pengembangan Bisnis Startup Zeta Digital Talent Dengan Pendekatan Running Lean

Mochammad Fakhri Azzam, Sisca Eka Fitria

Abstract

Abstract The COVID-19 pandemic has changed the work culture from WFO (Work From Office) to WFH (Work From Home), with technological developments and innovations making it easier for people to work remotely, as well as doing business. Based on the development of startup business science, there are several things that must be done in business development activities so that startups can survive. The purpose of this research is to provide a means for Zeta Digital Talent startups to prototype their business products with the right Lean Canvas business model and the Running Lean method created by Maurya Ash. The creation of a product prototype or Minimum Viable Product (MVP) is carried out by verifying the hypothesis that will be used in the MVP adjustment. The creation of product designs to platforms and distribution channels is also carried out which can then be used to determine business and marketing strategies. The application of this method resulted in a mapping of Zeta's segmentation and position in the market and also the creation of a Zeta product prototype platform based on the Lean Canvas design. The impact is that there is a place for talents who want to work remotely, both in talent registration, remote job vacancies, education registration and increasing company revenue because products have been more adapted to customer needs without reducing the added value offered by Zeta. Keywords: startup, business development, running lean, MVP, Lean Canvas. Abstrak Pandemi covid-19 mengubah budaya bekerja dari WFO (Work From Office) menjadi WFH (Work From Home), dengan adanya perkembangan dan inovasi teknologi menyebabkan semakin mudahnya masyarakat dalam bekerja secara jarak jauh, begitu pula dengan cara berbisnis. Berdasarkan dalam perkembangan ilmu bisnis startup, ada beberapa hal yang harus dilakukan dalam berbisnis kegiatan pengembangan sehingga startup dapat bertahan. Tujuan dari penelitian ini adalah menyediakan sarana untuk startup Zeta Digital Talent dalam membuat prototipe produk bisnisnya dengan model bisnis Lean Canvas secara tepat dan dengan metode Running Lean yang dibuat oleh Maurya Ash. Pembuatan prototipe produk atau Minimum Viable Product (MVP) dilakukan dari verifikasi hipotesis yang akan digunakan pada penyesuaian MVP. Pembuatan product design hingga platform dan saluran distribusi juga dilakukan yang kemudian dapat digunakan untuk menentukan strategi bisnis dan pemasaran. Pengaplikasian metode tersebut menghasilkan pemetaan daripada segmentasi dan posisi Zeta di pasar dan juga terciptanya prototipe produk Zeta berupa platform berdasarkan rancangan Lean Canvas. Dampaknya terdapatnya wadah bagi talenta yang ingin bekerja secara remote, baik pada pendaftaran talenta, lowongan kerja remote, pendaftaran edukasi maupun peningkatan revenue perusahaan karena produk telah lebih disesuaikan dengan kebutuhan pelanggan tanpa mengurangi nilai lebih yang ditawarkan Zeta. Kata Kunci: startup, pengembangan bisnis, running lean, MVP, Lean Canvas.

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