Re-strategy Personal Selling Cobb-vantress, Inc. During Covid-19 Pandemic

Abstract

Abstract
Many businesses have struggled to survive since the economic crisis due to the COVID-19 pandemic in 2020, especially livestock companies. Many of them have redesigned their strategy in running their business, including their strategy in marketing communications. This research aims to discuss more deeply about the re-strategy carried out by COBB-Vantress, inc. with descriptive qualitative method. In this research, Cobb-Vantress, Inc. able to carry out personal selling by doing it in a hybrid manner without losing the essence of the essence that makes personal selling run well.
Keywords-process, personal selling, marketing communication