Pengaruh Price Discount Dan In-Store Display Terhadap Perilaku Impulse Buying (Studi Pada Konsumen Brand Somethinc Di Indonesia Melalui Shopee Live)

Authors

  • Marisa Puspita Sari Telkom University
  • Maya Ariyanti Telkom University

Abstract

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Published

2024-07-01

Issue

Vol. 11 No. 3 (2024): Juni 2024

Section

Program Studi S1 Manajemen (Manajemen Bisnis Telekomunikasi & Informatika)