Pengaruh Perceived Enjoyment Terhadap Purchase Intentionpada Konsumen Tiktok Live Shopping Shop Di Kota Bandung

Authors

  • Aden Shafwan Agung Rizkiya Telkom University
  • Imanuddim Hasbi Telkom University

Abstract

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Published

2024-07-01

Issue

Vol. 11 No. 3 (2024): Juni 2024

Section

Program Studi S1 Ilmu Administrasi Bisnis