The Effect of Ecoxyn Product Innovation Development on Performance Efficiency Production Performance Efficiency and Consumer Satisfaction with MSME Product Quality Ecoxyn Indonesia
(Case Study of Keychain Merchandise Tender Telkom University Graduation)
Abstract
Through a number of tenders, Ecoxyn succeeded in reaching a major agreement with Telkom University to produce 4500 pcs of key chain merchandise in the graduation tender. The significant increase in production capacity prompted the company to conduct more in-depth research to meet the tender requirements. However, at the Telkom University graduation tender in November with a quantity of 4500 pcs, several problems arose such as the high risk of rejected goods, high production costs and long production times. In response to these challenges, Ecoxyn has made changes in terms of product design and technology with the aim of making application easier. Keywords-innovation, product design, efficiency, quality.
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