Digital Communication in the Production of Tiktok @cnnindonesia “political dictionary” Content

Abstract

The creation of this project is underpinned by the rapid advancements in technology witnessed in recent years, notably
in computers, the internet, and mobile devices, reshaping our lifestyles, professions, and social interactions, and
embedding digital communication as an indispensable component across various spheres of life. The primary
objective of this endeavor is to delve into the realm of digital communication within the context of producing content
for CNN Indonesia's "Political Dictionary." The theoretical framework employed encompasses digital communication
theory, political communication, and social media studies. Methodologically, the research relies on observational
techniques to track political discourse trends across diverse social media platforms and online searches to gauge the
political climate in Indonesia comprehensively. The research findings reveal that the development of the "Political
Dictionary" video series, centering on the 2024 election, epitomizes the application of digital communication theory
by disseminating pertinent election-related information, including presidential debates and party listings.
Consequently, it can be inferred that the "Political Dictionary" series fosters effective political discourse, evident in
the multitude of interactions on TikTok, reflecting audience enthusiasm. Through 15 videos, both serial and nonserial, this content successfully reaches a young audience, particularly Generation Z.

Keywords-digital communication, political communication, social media, TikTok, creative content