Pengaruh Neurotransmitter Terhadap Investment Desicion Pada Individu Usia Produktif Di Pulau Jawa
Abstract
Mayoritas penduduk Pulau Jawa adalah individu usia produktif, menciptakan peluang investasi besar. Individu ini
sering mengalami bias perilaku dalam keputusan investasi. Peningkatan literasi keuangan penting untuk partisipasi
aktif di pasar keuangan. Penelitian ini mengeksplorasi bagaimana neurotransmitter mempengaruhi keputusan investasi
pada individu usia produktif di Pulau Jawa, dengan fokus pada hormon seperti adrenalin, dopamin, dan serotonin.
Hasil analisis menunjukkan thitung 38.873 > ttabel 1.966 dan nilai sig 0.000 < 0.05, mengindikasikan neurotransmitter
berpengaruh positif signifikan sebesar 89,3% terhadap keputusan investasi, sementara 1,7% dipengaruhi oleh faktor
lain seperti sikap keuangan dan literasi.
Kata Kunci-individu usia produktif, neurotransmitter, investment decision, investor, behavioral finance,
neurofinance.
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