Etika Komunikasi Generasi Z Dan Generasi Milenial Dalam Media Sosial Tiktok
Abstract
Problems often faced in the context of social media in Indonesia include the spread of fake news (hoaxes), hate speech,
cyberbullying, and privacy violations. TikTok's popularity among Generation Z and Millennials makes it an ideal
platform to study how these generations understand and apply communication ethics in the digital era. The research
method used is a descriptive qualitative research method. Overall, This study reveals the differences in views between
Millennials and Generation Z regarding communication ethics on TikTok and its impact on social interactions.
Millennials emphasize honesty, accuracy, and social responsibility, while Generation Z prioritizes authenticity and
emotional connectedness, sometimes at the expense of accuracy. Both generations show a high awareness of the
importance of respecting individual rights and dignity. The impact of ethical violations includes a decline in reputation
and quality of interactions. Awareness-raising efforts through education, creative campaigns, and effective content
moderation are considered important by both. TikTok has a crucial role to play in supporting and enforcing ethical
communication standards on the platform.
Keywords-communication ethics, generation z, millennial generation, TikTok
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