Perancangan Model Bisnis Cafe Zapateria

Abstract

Penelitian ini bertujuan untuk membuat rancangan model bisnis kafe Zapateria yang menggunakan framework business model canvas (BMC). Zapateria hadir sebagai model pengembangan sistem pelayanan kafe yang menawarkan kenyamanan, kemudahan makan dan berbelanja yang belum pernah diterapkan di kafe lain. Dimana berdasarkan data yang ada bahwa semakin meningkatnya jumlah pendatang ke Kota Bandung untuk berwisata kuliner dan belanja. Hal tersebut menjadi hal yang melatar belakangi peneliti membuat rancangan model bisnis kafe sekaligus gerai sepatu yang bernama Zapateria. Kata kunci: Model Bisnis, Model Bisnis Kanvas, Kafe dan Sepatu. ABSTRACT The aim of this research is to plan business model for Zapateria’s cafe using BMC framework. Zapateria will be presented as example of development service cafe system which offer coziness, the simplicity of eat and shop which never been offered by other cafe. Moreover, the data exist showed the sum of people who visit Bandung for culinary and shopping with the number increase time to time. Those things are the reasons why this research made which are business model for cafe and shoes shop at one blow. Keywords: Business Model, Business Model Canvas (BMC), Cafe, and Shoes