Pengaruh Pemanfaatan Social Commerce Terhadap Kinerja Umkm Sektor Fashion Di Kota Bandung

Penulis

Abstrak

Badan Pemeriksa Keuangan RI. (2021). Peraturan Pemerintah (PP) Nomor 7 Tahun 2021. Peraturan.Bpk.Go.Id. https://peraturan.bpk.go.id/Details/161837/pp-no-7-tahun-2021 Fauzi, A., & Rizky, L. (2023). Impact of Social Commerce on Fashion SMEs in Bandung. Jurnal Teknologi Dan Kewirausahaan.

Halim, A., & Sari, D. (2022). The Impact of Social Commerce on Small Businesses in Bandung. Jurnal Ekonomi Dan Sosial. Kumalasari, B. (2019). Faktor-Faktor yang Memengaruhi Kinerja UMKM di Kabupaten Bojonegoro. Jurnal Ilmu Manajemen (JIM), 784–795. Rachmawati, T., & Susilo, A. (2019). Inovasi Produk dan Desain dalam Industri Fashion UMKM di Bandung. Jurnal Teknologi Dan Inovasi. Rahmadiane, G. D. (2022). Analisis Pemanfaatan Social Commerce Bagi Pengembangan UMKM Di Indonesia. AdBispreneur : Jurnal Pemikiran Dan Penelitian Administrasi Bisnis Dan Kewirausahaan, 6(3), 225. https://doi.org/10.24198/adbispreneur.v6i3.29114 Rasheed, A. A., & Nafiz, A. (2022). Factors Influencing the Adoption of Social Media Marketing by Micro, Small, and Medium-sized Enterprises (MSMEs) of the Maldives and its Impact on MSME Performance. In International Journal of Social Research and Innovation | (Vol. 6, Issue 1). Santora, J. (2021). Social commerce guide: Everything you need to know for 2022. https://influencermarketinghub.com/social-commerce/ Simatupang, T. (2018). Kreativitas dan Inovasi dalam Industri Fashion di Bandung. Jurnal Manajemen Industri Kreatif. Sugiyono, Prof. Dr. (2019). Metode Penelitian Kuantitatif Kualitatif dan R&D. Alfabeta. Susanto, B., & Hadi, S. (2021). Social Commerce Utilization in Indonesian SMEs: A Case Study in Bandung. Jurnal Pemasaran Dan Digital. Syaifullah, J., Syaifudin, M., Sukendar, M. U., & Junaedi, J. (2021). Social Media Marketing and Business Performance of MSMEs During the COVID-19 Pandemic. Journal of Asian Finance, Economics and Business, 8(2), 523–531. https://doi.org/10.13106/jafeb.2021.vol8.no2.0523 Wahyuni, S., & Sara, N. (2018). The Role of Innovation in Enhancing Competitive Advantage of SMEs in Indonesia: Case Study of Bandung. Procedia Economics and Finance.

Unduhan

Data unduhan tidak tersedia.

Referensi

Badan Pemeriksa Keuangan RI. (2021). Peraturan Pemerintah (PP) Nomor 7 Tahun 2021. Peraturan.Bpk.Go.Id. https://peraturan.bpk.go.id/Details/161837/pp-no-7-tahun-2021

Fauzi, A., & Rizky, L. (2023). Impact of Social Commerce on Fashion SMEs in Bandung. Jurnal Teknologi Dan Kewirausahaan.

Halim, A., & Sari, D. (2022). The Impact of Social Commerce on Small Businesses in Bandung. Jurnal Ekonomi Dan Sosial.

Kumalasari, B. (2019). Faktor-Faktor yang Memengaruhi Kinerja UMKM di Kabupaten Bojonegoro. Jurnal Ilmu Manajemen (JIM), 784–795.

Rachmawati, T., & Susilo, A. (2019). Inovasi Produk dan Desain dalam Industri Fashion UMKM di Bandung. Jurnal Teknologi Dan Inovasi.

Rahmadiane, G. D. (2022). Analisis Pemanfaatan Social Commerce Bagi Pengembangan UMKM Di Indonesia.

AdBispreneur : Jurnal Pemikiran Dan Penelitian Administrasi Bisnis Dan Kewirausahaan, 6(3), 225. https://doi.org/10.24198/adbispreneur.v6i3.29114

Rasheed, A. A., & Nafiz, A. (2022). Factors Influencing the Adoption of Social Media Marketing by Micro, Small, and Medium-sized Enterprises (MSMEs) of the Maldives and its Impact on MSME Performance. In International Journal of Social Research and Innovation | (Vol. 6, Issue 1).

Santora, J. (2021). Social commerce guide: Everything you need to know for 2022. https://influencermarketinghub.com/social-commerce/

Simatupang, T. (2018). Kreativitas dan Inovasi dalam Industri Fashion di Bandung. Jurnal Manajemen Industri Kreatif.

Sugiyono, Prof. Dr. (2019). Metode Penelitian Kuantitatif Kualitatif dan R&D. Alfabeta.

Susanto, B., & Hadi, S. (2021). Social Commerce Utilization in Indonesian SMEs: A Case Study in Bandung. Jurnal Pemasaran Dan Digital.

Syaifullah, J., Syaifudin, M., Sukendar, M. U., & Junaedi, J. (2021). Social Media Marketing and Business Performance of MSMEs During the COVID-19 Pandemic. Journal of Asian Finance, Economics and Business, 8(2), 523–531. https://doi.org/10.13106/jafeb.2021.vol8.no2.0523

Wahyuni, S., & Sara, N. (2018). The Role of Innovation in Enhancing Competitive Advantage of SMEs in Indonesia: Case

Study of Bandung. Procedia Economics and Finance.

File Tambahan

Diterbitkan

2025-04-01

Terbitan

Halaman

394-402

Bagian

Prodi S1 Manajemen (Manajemen Bisnis Telekomunikasi & Informatika)

Cara Mengutip

Veroncia, R., & Yuldinawati, L. Y. (2025). Pengaruh Pemanfaatan Social Commerce Terhadap Kinerja Umkm Sektor Fashion Di Kota Bandung. eProceedings of Management, 12(2), 394-402. https://openlibrarypublications.telkomuniversity.ac.id/index.php/management/article/view/26388