Analisis Keterkaitan Eco-Product Innovativeness, Social Dan Green Performance Di Umkm Batik Kota Purworejo
Abstrak
Inovasi hijau atau eco-product innovativeness merupakan upaya yang dapat dilakukan industri dalam segala hal, berkembang secara berkelanjutan dengan kemajuan aspek lingkungan. Sementara kinerja hijau atau green performance merupakan kinerja yang berfokus pada pemanfaatan produk ramah lingkungan. Salah satu penerapan inovasi hijau dan kinerja hijau adalah pada UMKM batik. Penggunaan eco-product innovativeness, social, green performace di UMKM batik Dewa, Ngasto Tirto dan Srikandi di Purworejo masih terbilang belum efektif sehingga perlu adanya penilaian dengan pendekatan eco-product innovativeness, social, green performace terhadap business performances References. Tujuan penelitian ini adalah untuk mengetahui pengaruh eco-product innovativeness terhadap kinerja bisnis, kinerja hijau dan kinerja sosial pada UMKM batik Dewa, Ngasto Tirto dan Srikandi di Kabupaten Purworejo. Selain itu, juga untuk mengetahui pengaruh kinerja sosial dan kinerja hijau terhadap kinerja bisnis. Pengujian yang dilakukan, terdapat hubungan yang signifikan antara eco-product innovativeness dengan kinerja perusahaan, eco-product innovativeness dengan green performance, eco-product innovativeness dengan kinerja sosial dan hubungan antara kinerja hijau dan kinerja bisnis. Hasil penelitian ini diharapkan dapat dijadikan acuan terhadap kegiatan bisnis dari UMKM batik Dewa, Ngasto Tirto dan Srikandi. Selain itu, diharapkan dapat diterapkan dalam mempertahankan praktik dari eco-product innovativeness, kinerja hijau dan kinerja sosial. Melalui penerapan tersebut diharapkan adanya peningkatan kinerja perusahaan. Kata Kunci : batik, business performance, eco-product innovativeness, green performances, social performance, UMKMUnduhan
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