Rahman, Abdur, Telkomuniversity, Indonesia

• eProceedings of Management Vol. 7 No. 1 (2020): April 2020 - Program Studi S1 Manajemen (Manajemen Bisnis Telekomunikasi & Informatika)
  Pengaruh Product Features, Brand Name, Social Influence, Product Sacrifice Terhadap Purchase Intention Smartphone Samsung Di Indonesia
  Abstract  PDF