Maulidina, Ratih, Telkom University, Indonesia

• eProceedings of Management Vol. 3 No. 2 (2016): Agustus, 2016 - Program Studi S1 Manajemen (Manajemen Bisnis Telekomunikasi & Informatika)
  Analisis Brand Equity Smartphone Apple Dan Samsung Pada Konsumen Muda Di Indonesia. (brand Awareness, Perceived Quality, Brand Association, Dan Brand Loyalty)
  Abstract  PDF