The Effect Of Supply Chain Management Practices (scmp) On Firm Performance Case Study Clothing Line In Bandung

Abstrak

Abstract Clothing line is a part of the textile industry that produces fashion designs such as clothes, shirts, etc. In addition, clothing lines have good market prospects, because clothing is a need that everyone needs to fulfill. Based on data from BPS West Java in 2015, 102 famous clothing lines in Bandung were recorded in the SME category. Clothing line is indeed a business field that has great opportunities in doing business, because many teenagers in Indonesia are looking for fashion brands to Bandung through online and even come directly to their store. In this study, a quantitative method is used which is supported by several variables in this study. There are four independent variables, namely Customer Relationship Management, Supplier Relationship Management, Goal Congruence and Information Sharing. Then there is the intervening variable, namely Supply Chain Performance and the dependent variable, namely Firm Performance. In this research, the data collection process is by distributing questionnaires to the Clothing Line in Bandung. Keywords: Clothing Line, Firm Performance, Supply Chain Management.