Peran Neurotransmitter Terhadap Investment Decision Pada Usia Muda Di Kota Medan
Abstract
Keputusan investasi pada masyarakat muda menjadi isu penting dalam pengelolaan keuangan dan pembangunan
ekonomi. Untuk memahami faktor-faktor yang mempengaruhi keputusan investasi, terutama neurotransmitter seperti
Adrenalin, Noradrenalin, Dopamin, Serotonin, GABA, Asetilkolin, Glutamat, dan Endorfin. Penelitian ini bertujuan
mengeksplorasi pengaruh neurotransmitter pada keputusan investasi masyarakat muda di Kota Medan, serta
memahami bagaimana faktor-faktor ini memengaruhi pengambilan risiko dan keputusan finansial. Menggunakan
pendekatan kuantitatif, kuisioner disebarkan kepada 400 responden dengan metode purposive sampling. Tahap awal
penelitian melibatkan uji normalitas dan validitas, diikuti uji asumsi klasik dan regresi linear untuk menganalisis
pengaruh neurotransmitter terhadap keputusan investasi. Berdasarkan hasil analisis data, diketahui bahwa variabel
investment decision yang memiliki pengaruh dengan nilainya sebesar 6,1% dari variabel bebas yaitu Adrenalin,
Noradrenalin, Dopamin, Serotonin, GABA, Asetilkolin, Glutamat, dan Endorfin. Sedangkan sisanya 93.9%
dipengaruhi oleh variabel-variabel lainnya.
Kata Kunci-investment decision, behavior finance, neurofinance, neurotransmitter.
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