Peran Konten di Media Sosial Instagram O’Waste dalam Membangun Literasi Lingkungan dan Manajemen Sampah sebagai Upaya Mendukung Pencapaian SDGs 2030
Abstract
Pengelolaan sampah di Indonesia masih menghadapi tantangan, termasuk rendahnya literasi lingkungan masyarakat.
Media sosial, seperti Instagram, kini menjadi sarana potensial edukasi publik. Penelitian ini mengkaji peran konten
akun Instagram O’Waste dalam meningkatkan pemahaman pengelolaan sampah dan mendukung tujuan ke-12 SDGs
2030. Dengan pendekatan kualitatif dan wawancara mendalam terhadap pengelola akun, pakar, dan masyarakat di
Kecamatan Rancasari, Bandung, ditemukan bahwa strategi komunikasi Two-Way Symmetrical O’Waste mendorong
kesadaran, sikap positif, dan perilaku aktif. Penyajian konten yang menarik dan dialogis menjadi kunci keterlibatan
publik dalam membangun lingkungan berkelanjutan.
Kata Kunci: Literasi Lingkungan, Pengelolaan Sampah, Media Sosial, Instagram, SDGs 2030, Komunikasi Two-Way
Symmetrical.
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