Komunikasi Public Relations Dalam Implementasi Teknik Lobi Dan Negosiasi Pada Kegiatan Eksternal Telkom Foundation
Abstract
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Communication  is an important thing in part of the activities of Public Relations, if we deliver the message right and proper way based from integration and structurize communication. Lobby and negotiation technique is really needed by Public Relations division, by short according to Anwar (1997) lobby is a closure by informality in order to gain a support or a full agreement from the other side. Meanwhile according to Roy J. Lewicki, Bruce Barry and Saunders (Negotiation Internal Edition Sixth Edition, 2010) negotiation is a closure by formality in order to make a way out or a deal spot between one idea with another idea ended by an agreement.
 These two techniques must to deliver by proper and structurize so the benefit of these techniques will be get by maximum, because of that in this research we will know how the benefit from communication implemented by lobby and negotiation technique in Public Relations Telkom Foundation  division with  an event of work visit from commission I DPR-RI to Telkom University.Downloads
Published
2015-04-01
Issue
Section
Program Studi S1 Ilmu Komunikasi