Pengaruh Pemanfaatan Social Commerce Terhadap Kinerja Umkm Sektor Fashion Di Kota Bandung
Abstrak
Badan Pemeriksa Keuangan RI. (2021). Peraturan Pemerintah (PP) Nomor 7 Tahun 2021. Peraturan.Bpk.Go.Id. https://peraturan.bpk.go.id/Details/161837/pp-no-7-tahun-2021
Fauzi, A., & Rizky, L. (2023). Impact of Social Commerce on Fashion SMEs in Bandung. Jurnal Teknologi Dan
Kewirausahaan.
Halim, A., & Sari, D. (2022). The Impact of Social Commerce on Small Businesses in Bandung. Jurnal Ekonomi Dan Sosial.
Kumalasari, B. (2019). Faktor-Faktor yang Memengaruhi Kinerja UMKM di Kabupaten Bojonegoro. Jurnal Ilmu
Manajemen (JIM), 784–795.
Rachmawati, T., & Susilo, A. (2019). Inovasi Produk dan Desain dalam Industri Fashion UMKM di Bandung. Jurnal
Teknologi Dan Inovasi.
Rahmadiane, G. D. (2022). Analisis Pemanfaatan Social Commerce Bagi Pengembangan UMKM Di Indonesia.
AdBispreneur : Jurnal Pemikiran Dan Penelitian Administrasi Bisnis Dan Kewirausahaan, 6(3), 225.
https://doi.org/10.24198/adbispreneur.v6i3.29114
Rasheed, A. A., & Nafiz, A. (2022). Factors Influencing the Adoption of Social Media Marketing by Micro, Small, and
Medium-sized Enterprises (MSMEs) of the Maldives and its Impact on MSME Performance. In International Journal
of Social Research and Innovation | (Vol. 6, Issue 1).
Santora, J. (2021). Social commerce guide: Everything you need to know for 2022.
https://influencermarketinghub.com/social-commerce/
Simatupang, T. (2018). Kreativitas dan Inovasi dalam Industri Fashion di Bandung. Jurnal Manajemen Industri Kreatif.
Sugiyono, Prof. Dr. (2019). Metode Penelitian Kuantitatif Kualitatif dan R&D. Alfabeta.
Susanto, B., & Hadi, S. (2021). Social Commerce Utilization in Indonesian SMEs: A Case Study in Bandung. Jurnal
Pemasaran Dan Digital.
Syaifullah, J., Syaifudin, M., Sukendar, M. U., & Junaedi, J. (2021). Social Media Marketing and Business Performance of
MSMEs During the COVID-19 Pandemic. Journal of Asian Finance, Economics and Business, 8(2), 523–531.
https://doi.org/10.13106/jafeb.2021.vol8.no2.0523
Wahyuni, S., & Sara, N. (2018). The Role of Innovation in Enhancing Competitive Advantage of SMEs in Indonesia: Case
Study of Bandung. Procedia Economics and Finance.
Referensi
Badan Pemeriksa Keuangan RI. (2021). Peraturan Pemerintah (PP) Nomor 7 Tahun 2021. Peraturan.Bpk.Go.Id.
https://peraturan.bpk.go.id/Details/161837/pp-no-7-tahun-2021
Fauzi, A., & Rizky, L. (2023). Impact of Social Commerce on Fashion SMEs in Bandung. Jurnal Teknologi Dan
Kewirausahaan.
Halim, A., & Sari, D. (2022). The Impact of Social Commerce on Small Businesses in Bandung. Jurnal Ekonomi Dan Sosial.
Kumalasari, B. (2019). Faktor-Faktor yang Memengaruhi Kinerja UMKM di Kabupaten Bojonegoro. Jurnal Ilmu
Manajemen (JIM), 784–795.
Rachmawati, T., & Susilo, A. (2019). Inovasi Produk dan Desain dalam Industri Fashion UMKM di Bandung. Jurnal
Teknologi Dan Inovasi.
Rahmadiane, G. D. (2022). Analisis Pemanfaatan Social Commerce Bagi Pengembangan UMKM Di Indonesia.
AdBispreneur : Jurnal Pemikiran Dan Penelitian Administrasi Bisnis Dan Kewirausahaan, 6(3), 225.
https://doi.org/10.24198/adbispreneur.v6i3.29114
Rasheed, A. A., & Nafiz, A. (2022). Factors Influencing the Adoption of Social Media Marketing by Micro, Small, and
Medium-sized Enterprises (MSMEs) of the Maldives and its Impact on MSME Performance. In International Journal
of Social Research and Innovation | (Vol. 6, Issue 1).
Santora, J. (2021). Social commerce guide: Everything you need to know for 2022.
https://influencermarketinghub.com/social-commerce/
Simatupang, T. (2018). Kreativitas dan Inovasi dalam Industri Fashion di Bandung. Jurnal Manajemen Industri Kreatif.
Sugiyono, Prof. Dr. (2019). Metode Penelitian Kuantitatif Kualitatif dan R&D. Alfabeta.
Susanto, B., & Hadi, S. (2021). Social Commerce Utilization in Indonesian SMEs: A Case Study in Bandung. Jurnal
Pemasaran Dan Digital.
Syaifullah, J., Syaifudin, M., Sukendar, M. U., & Junaedi, J. (2021). Social Media Marketing and Business Performance of
MSMEs During the COVID-19 Pandemic. Journal of Asian Finance, Economics and Business, 8(2), 523–531.
https://doi.org/10.13106/jafeb.2021.vol8.no2.0523
Wahyuni, S., & Sara, N. (2018). The Role of Innovation in Enhancing Competitive Advantage of SMEs in Indonesia: Case
Study of Bandung. Procedia Economics and Finance.
