Pengaruh Fenomena Fear of Missing Out (FoMO) Terhadap Keputusan Pembelian Produk Pop Mart
Abstrak
Penelitian ini bertujuan untuk mengeksplorasi deskripsi Fear of Missing Out (FoMO) dan Keputusan Pembelian
produk Pop Mart. Selain itu, penelitian ini juga menganalisis pengaruh parsial dan besarnya pengaruh FoMO, dengan
sub-variabel Need to Belong, Need to Popularity, Anxiety, dan Addiction, terhadap variabel dependen yaitu keputusan
pembelian konsumen terhadap produk Pop Mart. Dengan menggunakan pendekatan kuantitatif, data dikumpulkan
melalui survei yang disebarkan kepada pelanggan, di mana partisipan dipilih secara acak. Teknik analisis data yang
digunakan adalah analisis linier berganda. Secara keseluruhan, deskripsi deskriptif variabel FoMO berada pada
kondisi cukup, sedangkan Keputusan Pembelian berada pada kondisi baik. Hasil penelitian menunjukkan bahwa Fear
of Missing Out (FoMO) memiliki pengaruh positif dan signifikan terhadap Keputusan Pembelian Produk Pop Mart.
Hal ini menunjukkan bahwa fenomena FoMO berperan penting dalam mendorong keputusan pembelian produk Pop
Mart.
Kata Kunci- Fear of Missing Out (FoMO), Need to Belong, Need to Popularity, Anxiety, Addiction, Keputusan
Pembelian
Referensi
Akbari, M. (2021). Fear of missing out (FoMO) and internet use:Acomprehensive systematic review and metaanalysis.
Journal of Behavioral Addictions.
Annafiah, S., & Mardianto, M. (2025). Kontribusi Need to Belong terhadap Self-Persentation Online pada Remaja di
Media Sosial. MASALIQ, 5(1), 427-440. https://doi.org/10.58578/masaliq.v5i1.4778
Equal Ocean News. (2024, August 21). Riding the Wave: Chinese Trendy Toys Expanding into Southeast Asia?
Retrieved from Equal Ocean: https://equalocean.com/analysis/2024082021082
Iba, Z. & Wardhana, A. (2023). Metode Penelitian. Purbalingga: Eureka Media Aksara.
Japutra, et al. (2024). The dark side of brands: Exploring fear of missing out, obsessive brand passion, and compulsive
buying. Science Direct.
Kompas.com. (2024, November 30). Apa Itu Fenomena FOMO yang Terjadi di Lingkungan Remaja dan Gen Z?
Retrieved from KompasTV: https://www.kompas.tv/lifestyle/550476/apa-itu-fenomena-fomo-yang-terjadidi-
lingkungan-remaja-dan-gen-z#google_vignette
Kotler, P., & Keller, K. (2021). Marketing Management. New York: Pearson
Przybylski, A. K., Murayama, K., DeHaan, C. R., & Gladwell, V. (2013). Motivational, emotional, and behavioral
correlates of fear of missing out. Computers in Human Behavior, 29(4), 1841–1848.
https://doi.org/10.1016/j.chb.2013.02.014
Shopee.id. (n.d.). Pop Mart Official Store. Retrieved from Shopee.id:
https://shopee.co.id/popmartlocal.id#product_listWardhana. (2024). Consumer Behavior In the Digital Era 4.0. Purbalingga: Eureka Media Aksara.
Wardhana, Aditya., Pradana, Mahir. (2023). Service Quality and Brand Reputation as Antecedents of Brand Choice:
The Case of Ride-Hailing Applications in Southeast Asia. Journal of Eastern European and Central Asian
Research, 10(3), 387-400. DOI: https://doi.org/10.15549/jeecar.v10i3.1033.
https://ieeca.org/journal/index.php/JEECAR/article/view/1033. Jurnal Terindeks Scopus Q3.
Wardhana, A., Syahputra, Kartawinata, Budi Rustandi. (2017). Determinant Factors of Consumer Preference in
Indonesia Airlines Industry. Jurnal Bisnis dan Manajemen, 18(1), 11-20. DOI:
http://dx.doi.org/10.24198/jbm.v18i1.45. https:// journal.feb.unpad.ac.id/index.php/jbm/article/view/45.
Jurnal SINTA 2
Wardhana, A., Jasrial., Pradana, M., Nugraha, D.W., Firmansyah, I., Jamiat, N. (2020). Analysis of Automotive
Product Selection in Indonesia: Factors of Brand Image Using Analytical Hierarchy Process. Proceedings of
the 2nd African International Conference on Industrial Engineering and Operations Management, Harare,
Zimbabwe, December 7-10, 2020. http://www.ieomsociety.org/harare2020/papers/310.pdf. Proceeding
Terindeks SCOPUS
