TELKOM UNIVERSITY'S ENVIRONMENTAL COMMUNICATION STRATEGY AS A GREEN CAMPUS

Abstrak

Environmental problems that are increasing every year with significant levels of pollution and water pollution can disrupt the
learning system and require steps from educators to reduce and create a healthy environment. The emergence of Green
Campus is a university's effort to integrate sustainability principles in all operational and academic aspects. The focus of the
research is to find out Telkom University's environmental communication strategy in implementing green campus. Qualitative
research methods were used with in-depth interviews with key informants, expert informants, and supporting informants, as
well as observation and literature study.The results showed that Telkom University has carried out various environmental
communication strategies through various media such as social media and electronic flyers. However, the communication still
faces challenges related to the level of awareness of the academic community and the lack of formal documentation in the
evaluation. Nonetheless, this initiative shows economic potential through circular economy-based waste management and
ecosystem development. This research recommends improving communication strategies that are more structured and involve
all elements of the campus to optimally achieve Green Campus goals.
Keywords: Environmental Communication Strategy, Green Campus, Telkom University’s Green Campus, Environment.