STRATEGY FORMULATION USING IFE, EFE, SWOT, AND QSPM MATRIXES: A CASE STUDY ON PT WARGA UTAMA PRIMA MANDIRI
Abstrak
PT Warga Utama Prima Mandiri (PT WUPM), a Purwakarta construction company, has faced declining
revenues. This research aims to formulate a business strategy to improve its performance using a qualitative case
study approach. Data was gathered through in-depth interviews with five key informants from internal
management, a major client, and a competitor, then analyzed via a three-stage strategy framework.The analysis revealed a strong strategic position (IFE Matrix score of 2.86, EFE Matrix score of 3.05). PT
WUPM's primary strengths—its reputation, certifications, and client trust—were validated as a sustainable
competitive advantage through VRIO analysis. Key opportunities include increased regional infrastructure
spending and high client demand for quality.
The SWOT Matrix generated eight alternatives. Subsequently, the QSPM Matrix identified the SO Strategy
(Aggressive Growth Based on Quality & Reputation) as the top priority with the highest Total Attractiveness
Score (TAS) of 6.72. This strategy effectively leverages core strengths to seize market opportunities.
This research recommends PT WUPM implement an aggressive growth strategy, focusing on infrastructure
market penetration and developing premium service packages to reverse declining revenues and ensure
sustainable business growth.
Keywords: Strategy Formulation, Construction Industry, IFE & EFE Matrix, QSPM Matrix, VRIO
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