Pengaruh Behavioral Factors Terhadap Keputusan Investasi Generasi Y Dan Generasi Z Di Jawa Tengah
Abstrak
Studi ini mengkaji pengaruh faktor-faktor psikologis terhadap keputusan investasi generasi Y dan Z, yang berkembang
di zaman digital dengan akses informasi investasi yang mudah namun rentan terhadap Fear of Missing Out (FOMO) dan
investasi yang tidak tepat. Tujuan utama penelitian ini adalah menganalisis pengaruh trait anger, trait anxiety,
overconfidence, herding effect, dan self-monitoring terhadap keputusan investasi, baik secara individu maupun
gabungan.
Melalui pendekatan kuantitatif, studi ini memperoleh data lewat kuesioner dari 415 responden generasi Y (1981-1996)
dan Generasi Z (1997-2012) di wilayah Jawa Tengah, memakai metode purposive sampling dengan teknik analisis
menggunakan perangkat lunak SPSS 25 serta memakai tes regresi linear berganda.
Temuan studi mengindikasikan bahwa herding behavior, overconfidence, dan self-monitoring secara signifikan
memengaruhi keputusan investasi, sementara trait anger dan trait anxiety tidak menunjukkan pengaruh signifikan. Temuan
ini menyoroti peran penting faktor psikologis tertentu dalam pengambilan keputusan investasi. Studi ini memperkaya
literatur manajemen keuangan dan memberikan implikasi praktis bagi lembaga keuangan serta pemerintah dalam
mengembangkan program literasi keuangan yang lebih relevan dan efektif bagi generasi muda.
Kata kunci: Keputusan Investasi, Faktor perilaku, Behavioral Biases
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