Customer Intention to Return Online: Price, Perception, Performance and Satisfaction

Abstract

This reseacrch seeks to investigate how price perception, attribute-level performance and sdatisfaction that unfolds over time have an impact on the whole online shopping consumption experience and behavioral intentions as they are linked together in the context of Indonesia consumer. This study examines the important links between all the tiers that builds up the costomer's intention to return online. The results facilitate comprehension of the factors that lead to the intention to return online in the context of online shopping in Jakarta. The result also found that after-delivery satisfaction has the biggest influence on the intention on influence.