IDENTIFICATION OF THE IMPLEMENTATION FOUR DIMENSIONS OF INNOVATION BY JOE TIDD IN PT. GO-JEK INDONESIA

Sisca Eka Fitria, Alisha FathaniaIzzati, Astri Ghina

Abstract

GO-JEK is one of the companies that offer motorcycle taxi transportation services that integrate with technology, by using booking taxis-based applications. As a pioneer in these business, GO-JEK get a good response from consumers and drivers. The systems that offered by GO-JEK attract many of drivers. GO-JEK driver number increased drastically from January 2015 through June 2015 with a total of nearly 11,000. With the rise in the highest driver occurs from April to May, with the increase in 2750. The increase in the number of drivers coupled with a high number of followers emerged that offer similar services at cheaper rates led to increased competition among the drivers. Therefore GO-JEK needs to make innovations in every aspect of its business. The purpose of this study is to Identify the Four Dimension Implementation Innovation by Joe Tidd in bussiness GO-JEK Namely Product Innovation, Process Innovation, Position innovation, Paradigm innovation. The method used is descriptive qualitative inductive. Techniques used in collecting data triangulation technique where the study data were collected in a way that is different from the same source. In this case the interviews will be conducted with resource persons from PT. GO-JEK, then made observations to stay abreast of the latest innovations from GO-JEK and checked back in with both visual and audio documentation.

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