CUSTOMER SATISFACTION NATIONAL HEALTH INSURANCE (JKN) (REVIEWED FROM MARKETING OF HEALTH SERVICES AND SERVICE QUALITY)

Abstract

This study uses a particular approach to the science of Economics Management Marketing Management. This type of research is descriptive and verifikatif, while the method of study is a survey study method. Analysis of the data analysis used descriptive analysis and multiple regression. The results showed: 1) service marketing mix at the Tasikmalaya City Clinic pretty good, 2) Quality of service at the Tasikmalaya City Clinic is good, 3) customer satisfaction at the Main University Medical Center Siliwang is good, 4) Based on statistical tests, marketing mix of services and quality of service either simultaneously or partially significant effect on customer satisfaction
Keywords: Marketing Mix, Service Quality and Customer Satisfaction