STRATEGY FOR EMPOWERMENT OF BATIK SMES IN TASIKMALAYA CITY TO FACE INDUSTRIAL AGE 4.0

Marlina Nur Lestari, Nuryanti Taufik, T Toto

Abstract

The purpose of this study is to analyze the factors that become weaknesses in SMEs in the City of Tasikmalaya, and strategies for empowering SMEs in the City of Tasikmalaya so that they can be competitive in the industrial age 4.0. The research method uses a survey method with a qualitative approach. Data collection techniques by means of observation, interviews, documentation and literature study. Data analysis techniques used descriptive analysis techniques, which were carried out by describing the facts, findings and presenting them by providing sufficient understanding and explanation. The results showed that the Batik SMEs sector in the City of Tasikmlaya had not been able to improve competitiveness in the face of the 4.0 industry era because these SMEs faced several obstacles, namely minimal capital, limited human resources and lack of quality, lack of knowledge and technology utilization. For this reason, a strategy is needed to improve the competitiveness of Batik SMEs in Tasikmalaya City so that SMEs are ready to face the 4.0 industrial era, including utilizing SMEs credit facilities provided by state-owned banks, participating in CSR programs that assist in the development of corporate management strategies, training - training held by the government as well as the private sector or universities to train technical management skills of SMEs Batik management companies, Utilizing the latest technology such as computers, sophisticated mobile phones as well as the internet. As a basis for technology so that Batik SMEs in the City of Tasikmalaya can be competitive in the Industrial age 4.0.
Keyword: Strategy for empowerment; SMEs; Industry 4.0

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