DIGITAL MARKETING MODEL OF FB ADS AND INSTAGRAM IN INCREASING SMES SALES VOLUME

Authors

  • Mukhtar Abdul Kader Majoring In Management Of Faculty of Economics Universitas Galuh Ciamis – Indonesia
  • Moch Aziz Basari Majoring In Management Of Faculty of Economics Universitas Galuh Ciamis – Indonesia
  • Wiwin Setianingsih Majoring In Management Of Faculty of Economics Universitas Galuh Ciamis – Indonesia

Abstract

The purpose of this research is to find out how the digital marketing model using FB_Ads and Instagram can increase the sales volume for micro businesses in Pamalayan village, sub-district. Cijeungjing Ciamis. This study uses Naturalistic Research Methods with a Qualitative data approach. The results of this study are the formation of a digital marketing model that is most suitable for SMEs which uses very low costs but can reach a market as wide as possible. The conclusion of this study is that the Digital Marketing Model of FB_Ads and Instagram in Increasing Sales Volume For MSMEs must be done in an all-digital era, the FB_Ads Marketing Model is easy to do by users even though they don't know much about information technology, FB_Ads for SMEs is most suitable using page post engagement type (likes, share, comment) and Store visits. FB_Ads can target markets (by region, gender, age, interest). While Instagram is the second most widely used social media because it is simple and easy to use, its success lies in the ability of users to use followers and targets that are targeted.
Keywords: Digital Marketing Model, FB_Ads, Instagram, Sales Volume, SMEs.

Published

2019-01-15

Issue

2018: SCBTII Proceeding

Section

Articles