Octavia, Damayanti, ICT Business Management, Telkom Economics and Business School Bandung, Indonesia, Indonesia

• Sustainable Collaboration in Business, Technology, Information and Innovation (SCBTII) 2018: SCBTII Proceeding - Articles
  IMPACT OF BRAND AWARENESS, BRAND ASSOCIATION, PERCEIVED QUALITY, BRAND LOYALTY, AND AFTER SALES SERVICE IN BUILDING BRAND EQUITY (CASE ON YAMAHA HONDA AND KAWASAKI IN JAKARTA)
  Abstract