Pribuana, Muhamad Jiyad, ICT Business Management, Telkom Economics and Business School Bandung, Indonesia, Indonesia
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Sustainable Collaboration in Business, Technology, Information and Innovation (SCBTII) 2018: SCBTII Proceeding - Articles
IMPACT OF BRAND AWARENESS, BRAND ASSOCIATION, PERCEIVED QUALITY, BRAND LOYALTY, AND AFTER SALES SERVICE IN BUILDING BRAND EQUITY (CASE ON YAMAHA HONDA AND KAWASAKI IN JAKARTA)
Abstract