Putra, Muhammad Rizky Ardita, ICT Bussiness Management, Telkom Economics and Business School Bandung, Indonesia, Indonesia
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Sustainable Collaboration in Business, Technology, Information and Innovation (SCBTII) 2018: SCBTII Proceeding - Articles
THE INFLUENCE OF GREEN BRAND AWARENESS, GREEN BRAND IMAGE, GREEN BRAND SATISFACTION, GREEN BRAND TRUST TOWARDS GREEN BRAND PREFERENCE (THE BODY SHOP, ORIFLAME, AND L’OCCITANE USERS IN INDONESIA)
Abstract