Poster Design As A Media For Marketing Tasikmalaya Embroidery Products (Alumazra Brand)

Abstract

Visual communication serves as a powerful medium for conveying messages quickly and effectively through artistic and impactful design. In the field of marketing, poster design plays a crucial role in capturing consumer attention, evoking emotions, and communicating brand values. This study examines the effectiveness of poster design as a marketing tool in the context of Alumazra, a Tasikmalaya-based fashion brand specializing in embroidery. Using qualitative methods such as interviews, focus groups, and visual analysis, the research identifies key factors that contribute to impactful poster design, including color, typography, imagery, and layout. The findings reveal that visually appealing and culturally infused designs enhance audience engagement and strengthen brand identity. The study concludes that combining creative innovation with culture in poster design bridges the gap between traditional craftsmanship and modern product marketing communication.