Harmonizing The Multicultural of Indonesia and Türkiye in Developing PT Turkish Aerospace Indonesia’s Visual Identity
Abstract
The focus of this research is to develop the Corporate Visual Identity (CVI) for PT Turkish Aerospace Indonesia, a subsidiary of Turkish Aerospace Inc., ensuring it aligns with the multiculturalism of Indonesia and Türkiye. PT Turkish Aerospace Indonesia faces challenges in communicating its new existence to its target audience, who still view it as a new company. To overcome this, this study aims to develop a Corporate Visual Identity (CVI) that reflects the cultural diversity of Türkiye and Indonesia. This research formulates the branding concept of PT Turkish Aerospace Indonesia as a multicultural and tolerant company and recommends a visual identity that reflects the cultural identity of the two countries. In addition, this study explored effective media for implementing a company's visual identity. The method used in this research is descriptive qualitative, using observation, direct interviews, and a literature study. The main objective of this research is to formulate branding ideas, recommend visual identities, and effectively apply the results of these recommendations to various media. It is hoped that the visual identity designed will provide the public with a clear, attractive, and consistent image of PT Turkish Aerospace Indonesia's identity.
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