Free Pitching Effects On Designer’s Marketing Decision
Abstract
This paper aim to understand the phenomenon of free pitching that commonly happened with a lot of designers all around the world. By applying the concept of prospect theory with the decision taken by designers in marketing their design, the study conducted with several designers in Bali help understanding how free pitching has affected a small community tremendously.
Keywords: free pitching, prospect theory, intellectual capital, financial capability
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Published
2015-01-01
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Articles