Umbrella-Canopy as an Icon of Braga Permai Restaurant in Bandung
Abstract
Braga Permai restaurant is well known as one of heritage buildings in Bandung. Through times, the building has been going through renovations which have changed the general form and facade, preserving the umbrella-canopies at the outdoor seating area as an icon. The intention of keeping this iconic exterior element comes from the restaurant management as the umbrella-canopies have been popular as the building landmark since its renovation in 1923. In addition, the restaurant has also started to use the image of the umbrella-canopy on the menu books and website. Nevertheless, do people today still perceive the image of those canopies as iconic as they were in the previous time? Through quantitative approach accompanied by questionnaires, this paper aims to find what people perceive as an icon of Braga Permai today and how representative the umbrella-canopy is as an icon. As the result, it is found that umbrella-canopy is perceived as an icon not merely by architectural design, but also by a supporting contribution of visual graphic.References
Ardiyanto, A., Djunaedi, A., Ikaputra, S., Djadmika, A., 2014,
The Concept of Modern Dutch Colonial Architecture to Development
of Javanese Architecture, Journal of Architecture
and Built Environment, vol. 41, No. 1, 37-42.
Vitra, Kristiani, 2015, The heritage of the people : cultural
mapping of an art community on Braga Street, Bandung City,
West Java, Indonesia.
Hermawan, Iwan, 2012, Menjadikan Tinggalan Kolonial di
Kota Bandung sebagai Obyek Wisata. Jurnal Penelitian dan
Pengembangan Kepariwisataan, Vol. 7(1), 2012, 85-97
C.N. van der Heiden, 1990, Town planning in the Dutch Indies,
Planning Perspectives, 5:1, 63-84
Widyaevan, D.A., 2015, The Change of Public Perception
towards Alun-alun Bandung as a City Center,
Kunto, Haryoto. Wajah Bandung Tempo Doeloe. Bandung :
PT. Granesia, 1984, pg.319-320
https://www.tripadvisor.co.id/Restaurant_Review-g297704-d3
-Reviews-Braga_Permai_Resto-Bandung_West_Java
_Java.html accessed june 5, 2017, 14:33
Buchler, Justus, Philosophical Writings of Peirce. New York :
Dover Publishing Inc. : 1955
Yakin, H.S.M, and Totu, A., 2014, The Semiotic Perspectives
of Peirce and Saussure : A Brief Comparative Study. Procedia
- Social and Behavioral Sciences 155 (2014) 4-8
Ghafari, A., Falamaki, M.M., and Habib, F., 2015, Evaluation
the Theories of Semiotics Approach in the REading of Architecture
and Urbanism, International Journal of Review in
Life Sciences, 5(4), 642-649.
Berger, Arthur A., Tanda-tanda dalam Kebudayaan Kontemporer.
Yogyakarta : Penerbit Tiara Wacana, 2015
Grayson, Kent and Martinec, Radan, 2004, Consumer Perception
of Iconicity and Indexicality and Their Influence on
Assessments of Authentic Market Offerings. Journal of
Consumer Research, Vol. 31, No.2, pp. 296 - 312
Peirce, Charles Sanders, 1998, Collected Papers of Charles
Sanders Peirce, ed. Charles Hartshorne, Paul Weiss, and Arthur
Blank, 8 vols., Bristol : Thoemmes, pg. 448, CP 2.435
Karnaya, I., Kusumawardhani, R.A., Handayani, N.D., and
Atmodiwirjo, P.,, 2014, Visual and Sound Intervention in Art
and Space : The Making of Spatial, Proceeding Arte-Polis 5th
International Conference, Vol. 1, 8-17.
Kotsi, F., Balakrishnan, M.S., Michael, I., and Ramsoy, T.Z.,
Place Branding : Aligning Multiple stakeholder perception
of Visual and Auditory Communication Elements.
Journal of Destination Marketing & Management (article in
press)
Walter, U. and Edvardsson, B., 2012, The physical environment
as a driver of customers’ service experiences at restaurants.
International Journal of Quality and Service Sciences,
Vol. 4 Issue 2, pp.104-119.
Kimchi, R., Yeshurun, Y., Spehar, B., and Pirkner, Y., 2015,
Perceptual Organization, Visual Attention, and Objecthood.
Vision Research (article in press)
Rahardjo, S., and Widyaevan, D.A., 2015, Decoding Ambiguous
Spaces in the School of Creative Industries Building,
Telkom University (TCIS Building), Proceeding 3rd International
Conference on Creative Industries, Vol. 1, 235-242
Wilson, E.J., Bengstsson, A., and Curran, C., 2014, Brand
meaning gaps and dynamics : theory, research, and practice.
Qualitative Market Research : An International Journal, Vol.
(2), 128-150, DOI : 10.1108/QMR-12-2013-0094
Hammerl, M., Dorner, F., Foscht T., and Brandstatter, M.,
, Attribution of symbolic brand meaning : the internplay
of consumers, brands and reference groups. Journal of Consumer
Marketing, Vol. 33 (1), 32-40.DOI :
/JCM-12-2014-1243
Molleda, Juan-Carlos, 2010, Authenticity and the construct’s
dimensions in public relations and communication research.
Journal of Communication Management, Vol., 14 Issue 3, pp.
-236.
Aslam, Mubeen M., 2006, Are You Selling the Right Colour?
A Crossâ€cultural Review of Colour as a Marketing Cue,
Journal of Marketing Communications, 12:1, 15-30, DOI:
1080/13527260500247827
Kleinova, K., Paluchova, J., Bercik, J., and Horska, E., 2015,
Visual MErchandising and Its Marketing Components in the
Chosen Restaurant in Slovakia. Procedia Economics and
Finance 34, 3-10.
Müller, B., Kocher, B., Crettaz, A., 2013, The effects of visual
rejuvenation through brand logos. Journal of Business Research
, 82–88
Magnini, V.P. and Kim, S., 2015, The Influences of Restaurant
Menu Font Style, Background Color, and Physical
Weight on Consumers’s Perception. International Journal of
Hospitality Management 53 (2016) 42-48.
