Designing Of Aerobic Gymnastics Campaign To Reduce The Risk Of Dementia In The Early Adulthood


  • Diana Fajar Rahmawati Telkom University
  • Sonson Nurusholih Telkom University


The prevalence of dementia sufferers is directly proportional to life expectancy. The higher life expectancy, then the likelihood of dementia are also high. In the city of Bandung, life expectancy exceeds the National life expectancy, so that estimated an increased amount of dementia can occur a few years to come. If in general dementia occurs at around the age of 60 years, yet a study mentions that the early adulthood can also be exposed to disease or dementia, called with the phenomenon of 'Pikun Usia Dini’ indicated as early symptoms of dementia or early onset dementia (Young Onset Dementia). The lifestyle is one of the risk factors of the occurrence of dementia at an early age. Aerobic gymnastics regularly can reduce the risk of the development of the onset of dementia. Aerobic gymnastics can stimulate the cells of neurons in the brain become active. At the beginning of adulthood with normal body fitness level, can do mix impact aerobics. Method study of the literature, observation, interview, questionnaire and analysis matrix, and communication strategy The Facets Model of Effects used to convey information about the solutions reduce the risk of dementia through aerobic gymnastics and the determination of the medium used. The form of media event, ambient, posters, videos and other supporting media. The benefits of this campaign was to inform the dangers of dementia and aerobic gymnastics as a prevention efforts through a series of campaign strategies.


Hartati, Sri, dan Costrie Ganes Widayanti. "CLOCK


Deskriptif pada Orang Lanjut Usia Di Kota Semarang)."

Jurnal Psikologi Undip 7.1 (2010): 1-10.

Martin Prince, Anders Wimo, etc. “World Alzheimer Report

: The Global Impact of Dementia: an Analysis of Prevalence,

Incidence, Cost and Trendsâ€. Published by Alzheimer’s

Disease International (ADI), London. August 2015.

Rogers, E. M., & Storey J. D. (1987). Communication

Campaign. Dalam C. R. Berger & S.H. Chaffe (Eds.),

Handbook of Communication Science. New Burry Park,


Sugiyono. 2009. Memahami Penelitian Kualitatif: Dilengkapi

Contoh Proposal dan Laporan Penelitian. Bandung:Alfabeta.

Tamher, S. "Kesehatan usia lanjut dengan pendekatan

asuhan keperawatan." Jakarta: Salemba Medika (2009).

Wiseman, Richard. 2012. Lupakan Berfikir Positif, Saatnya

Bertindak Positif. Jakarta:Gemilang.

Moriarty, Sandra & Nancy Mitchells, William Wells. 2007.

Principles and Effective IMC Practice. Singapore : Prentice


Moriarty, Sandra & Nancy Mitchells, William Wells. 2011.

Advertising : 8th edition. Jakarta:Kencana

Jefferies, K and Agrawal, N. 2009. Early-Onset Dementia.

Journal of Continuing.

Kuntjoro, ZS. 2002. Pengenalan Dini Demensia

(Predemensia). Diambil dari:

Professional Development. 15: 380-388.Kenneth E. Clow,

Donald Baack. 2007. Integrated Advertising, Promotion, and

Marketing Communications. New Jersey: Pearson Prentice


Cheng, Hong., Kotler, Philip., & Lee, Nancy R. (2011).

Social Marketing for Public Helath Global Trends and

Success Story. Massachusetts: Jones and Bartlett Publishers.