The Role of Visual Aids in Corporate Annual Reports in Drawing Wider Audience Internally
Abstract
As obligations go, the designing, writing and creating process of Corporate Annual Reports has always been viewed as something that is burdensome and exciting. It describes what the company has achieved during the last year, and the people creating it is under pressure to get all the details right. All the important and relevant information about the company need to be in the report and all must be presented correctly. The result is a book that is complete, comprehensive, but often very detailed and tedious to read. While that is the objective of the creating of the Corporate Annual Report, only few of the members of the organization are interested in reading it, thereby missing out on many important information,. This is despite Annual Reports were designed, created, and presented in a way that is as visually engaging as possible. The researcher’s aim, using Observations and Literature Review was to investigate the role of Visual Aids in Corporate Annual Reports in drawing a wider internal audience.References
Annual Report, Laporan Keuangan dan Kebijakan OJK, August
th, 2016, retrieved from http://annualreport.id/kiatstrategi/annual-report-laporan-keuangan-dan-kebijakan-ojk
Peraturan Otoritas Jasa Keuangan Nomor 29/POJK.04/2016,
Jones, Dominic, “More evidence that few actually read annual
reports.†2011, retrieved from http://irwebreport.com/20110713/few-read-annual-reports/
Adams, Mortrie R., “Annual Reports… Who reads them?â€,
January 18th, 2012, retrieved from http://www.visibilitymarketing.com/2012/01/annual-reports-who-reads-them/
DeWalt, Kathleen M., and DeWalt, Bille R., Participant Observation,
A Guide for Field Worker, 2nd edition, 2011, AltaMira
Press.
Baxter, Leslie A., and Babbie, Earl, The Basics of Communication
Research, 2004, Thomson Wadsworth.
Pace and Faules, Organizational Communication, 3
rd ed,
, New York: Prentice Hall.
Stanton, Patricia A., and Stanton, John, Researching Corporate
Annual Reports: An Analysis of Perspectives Used, Department
of Accounting and Finance and School of Management,
Faculty of Economic and Commerce, University of
Newcastle, Newcastle, N.S.W. Australia 2308.
Dess, Lumpkin, and Eisner, 2010, Strategic Management,
Text and Cases, 5
th ed., New York: McGraw-Hill.
Maslow, Abraham H., A Theory of Human Motivation, Psychological
Review, 50, 370-396, 1943.
Dainton, Marianne, and Zelley, Elaine D., Applying Communication
Theory for Professional Life, A Practical Introduction,
, SAGE Productions, Inc.
“Winning the Market Through Transformationâ€, PT. Semen
Gresik, Tbk. 2016 Annual Report, 2017.
Gamble, Teri Kwal, and Gamble, Michael, Communication
Works, Eighth Edition,2005, New York: McGraw-Hill.
Ruben, Brent D., and Stewart, Lea P., Communication and
Human Behavior, Fifth Edition, 2006, Pearson.
Hardjana, Andre, Komunikasi Organisasi, Strategi dan
Kompetensi, 2016, Jakarta: Penerbit Buku Kompas.
“Mapping the Way Forwardâ€, PT. Bank Mega, Tbk 2016,
Annual Report, 2017.
“Creating Global Communitiesâ€, PT. Lippo Cikarang, Tbk.
Annual Report, 2017.
Kenny, Graham, “What’s missing from an Annual Report?â€,
December 19th, 2014, retrieved from
https://hbr.org/2014/12/whats-missing-from-annual-reports.
West, Richard, and Turner, Lynn H., Introducing Communication
Theory, Analysis and Application, Fourth Edition,
, New York: McGraw Hill.
