The Role of Visual Aids in Corporate Annual Reports in Drawing Wider Audience Internally

Penulis

  • Mochammad Surjo Koentjoro Universitas Indonesia
  • Firman Kurniawan Sujono Universitas Indonesia

Abstrak

As obligations go, the designing, writing and creating process of Corporate Annual Reports has always been viewed as something that is burdensome and exciting. It describes what the company has achieved during the last year, and the people creating it is under pressure to get all the details right. All the important and relevant information about the company need to be in the report and all must be presented correctly. The result is a book that is complete, comprehensive, but often very detailed and tedious to read. While that is the objective of the creating of the Corporate Annual Report, only few of the members of the organization are interested in reading it, thereby missing out on many important information,. This is despite Annual Reports were designed, created, and presented in a way that is as visually engaging as possible. The researcher’s aim, using Observations and Literature Review was to investigate the role of Visual Aids in Corporate Annual Reports in drawing a wider internal audience.

Referensi

Annual Report, Laporan Keuangan dan Kebijakan OJK, August

th, 2016, retrieved from http://annualreport.id/kiatstrategi/annual-report-laporan-keuangan-dan-kebijakan-ojk

Peraturan Otoritas Jasa Keuangan Nomor 29/POJK.04/2016,

retrieved from http://www.ojk.go.id/id/kanal/pasarmodal/regulasi/peraturan-ojk/Documents/Pages/POJKLaporan-Tahunan-Emiten-Perusahaan-Publik/POJKLaporan-Tahunan.pdf

Jones, Dominic, “More evidence that few actually read annual

reports.†2011, retrieved from http://irwebreport.com/20110713/few-read-annual-reports/

Adams, Mortrie R., “Annual Reports… Who reads them?â€,

January 18th, 2012, retrieved from http://www.visibilitymarketing.com/2012/01/annual-reports-who-reads-them/

DeWalt, Kathleen M., and DeWalt, Bille R., Participant Observation,

A Guide for Field Worker, 2nd edition, 2011, AltaMira

Press.

Baxter, Leslie A., and Babbie, Earl, The Basics of Communication

Research, 2004, Thomson Wadsworth.

Pace and Faules, Organizational Communication, 3

rd ed,

, New York: Prentice Hall.

Stanton, Patricia A., and Stanton, John, Researching Corporate

Annual Reports: An Analysis of Perspectives Used, Department

of Accounting and Finance and School of Management,

Faculty of Economic and Commerce, University of

Newcastle, Newcastle, N.S.W. Australia 2308.

Dess, Lumpkin, and Eisner, 2010, Strategic Management,

Text and Cases, 5

th ed., New York: McGraw-Hill.

Maslow, Abraham H., A Theory of Human Motivation, Psychological

Review, 50, 370-396, 1943.

Dainton, Marianne, and Zelley, Elaine D., Applying Communication

Theory for Professional Life, A Practical Introduction,

, SAGE Productions, Inc.

“Winning the Market Through Transformationâ€, PT. Semen

Gresik, Tbk. 2016 Annual Report, 2017.

Gamble, Teri Kwal, and Gamble, Michael, Communication

Works, Eighth Edition,2005, New York: McGraw-Hill.

Ruben, Brent D., and Stewart, Lea P., Communication and

Human Behavior, Fifth Edition, 2006, Pearson.

Hardjana, Andre, Komunikasi Organisasi, Strategi dan

Kompetensi, 2016, Jakarta: Penerbit Buku Kompas.

“Mapping the Way Forwardâ€, PT. Bank Mega, Tbk 2016,

Annual Report, 2017.

“Creating Global Communitiesâ€, PT. Lippo Cikarang, Tbk.

Annual Report, 2017.

Kenny, Graham, “What’s missing from an Annual Report?â€,

December 19th, 2014, retrieved from

https://hbr.org/2014/12/whats-missing-from-annual-reports.

West, Richard, and Turner, Lynn H., Introducing Communication

Theory, Analysis and Application, Fourth Edition,

, New York: McGraw Hill.

##submission.downloads##

Diterbitkan

2018-03-07