Response Santri Putri Assalam Solo for TV Commercial Fashion Product
Abstrak
Assalam is one of Islamic Boarding School at Solo, Indonesia. Santri Putri Assalam as student of the school, like youth like female as other youth in their age, have interest on fashion product. Different with youth that learned in normal school, santri putri Assalam have the rules about all of their life in Islam ways, included fashion . As an agent of dakwah, they must learning how to choice fashion as like their rules, but as a youth they want to use stylish products, the trending fashions nowadays. They have example for the fashion from TV commercial. This article describe about response the student for TV commercial fashion products by AIDA method. The result from analyze are: 1) creativity from TV commercial fashion products successful to delivering Santri Putri Assalam by persuasive words contents and the stunning idea, 2) impact of TV commercial fashion products for Santri Putri Assalam not different with youth in general education.Referensi
Abuddin Nata, Perspektif islam tentang pola hubungan
guru murid, Jakarta: Raja Grafindo. , 2001.
AC Nielsen company, Tahap konsumsi iklan televisyen di
Indonesia, 2005.
Agustrijanto, Copywriting: Seni mengasah kreatifitas dan
memahami bahasa iklan, Bandung: PT. Remaja Rosda
karya, 2001.
Al- Mabtuly, I.A.I., Wejangan Waliyullah, Solo: CV.
Aneka, 1995.
Blument, H. J., & Oliver R. Goodenough , This business of
televisyen on, The standart guidea to Tv on industry, New
York, Bilboard Books: An Inprint of Watson-Guptill
Publications, 2006.
Bogdan, R.C. dan S.K. Biklen, Qualitative research for
education: an introduction to theories and methods,
Newyork: Syracus University, 1982.
Erika L. Panjaitan & T.M. Dani Iqbal, Matinya rating
televisi (ilusi sebuah netralitas), Jakarta: Yayasan Obor,
Hidayati, A., TV dan perkembangan anak, Yogyakarta:
Pustaka Pelajar. 1998.
Husna Zahir, Banyak iklan bodohi konsumen, menggugat
periklanan Indonesia. Bandung: Mukernas VIII Persatuan
Perusahaan Periklanan Indonesia (PPPI), 2004.
James F. Engel & Roger D. Blackwell & Paul "W. Miniard,
Perilaku produsen, Jilid I, Edisi 6, Jakarta: Binarupa
Aksara, 1994.
Kun Sri Budiasih, Berani nolak TV?!, Bandung: DAR!
Mizan, 2005.
Kun Sri Budiasih, Jurnal ekonomi disertasi: Fenomena fear
of floating nilai tukar di Indonesia dalam periode
-2006: idenfikasi, alasan, dan implikasinya terhadap
kebijakan moneter. Depok: Program Pascasarjana Ilmu
Ekonomi FE UI, 2007.
Max Sutherland & Sylvester, Alice K., Advartising and the
mind of the consumer, cara mendapatkan untung berlipat
lewat iklan, Jakarta: PT. Gramedia Pustidaka Utama, 2005.
Miles, MB & Huberman A.M., Analisis data kuantitatif.
Jakarta: Universitas Indonesia, 1992.
Monle Lee and Carla Johnson, Prinsip -pronsip pokok
periklanan dalam prespektif global, Jakarta: Kencana,
Strauss, A., Corbin, J, Dasar-dasar penelitian kualitatif,
prosedur, teknik dan teori trounded (saduran), Surabaya:
PT. Bina Ilmu, 1997.
Sulthon & Mohammad Khusnuridlo, Pengurusan pondok
pesantren dalam perspektif global. Yogyakarta: LaksBang
Pressindo, 2006.
