Designing Promotion of Festival Pekan Batik Pekalongan

Abstrak

To support the branding program of Pekalongan city, Government holds an annual event named Festival Pekan Batik Pekalongan (FPBP), with a series of events namely Pekalongan Batik Carnaval, Batik Exhibition, Gala Dinner and Fashion Show, and etc. However, visitors who come are mostly pekalongan only, while very little from outside pekalongan, and the average age is the late adult and children, whereas from teenagers and early adulthood is still very little. From the data obtained, one reason is because the early adult - adolescents still think that batik is formal and ancient clothing, besides Festival Batik Pekalongan is still considered a monotonous event. Therefore, based on the phenomenon and problems existed it is needed a creative strategy and visual media to promote the event. The methods used in this design are qualitative, through observations, interviews, literature studies, and visual evidence observation. The main theories used are promotion, advertising, and DKV (Visual Communication Design). The result of this design is a creative strategy by AISAS method to produce an event and visual media that can attract the target audience to Festival Pekan Batik Pekalongan. The benefits of this design is to change the mindset of the target audience to batik and event, that batik is following the times, and the event is able to display the concept of thematicconcepts