The Influence of Halal Labeling, Halal Awareness, and Advertising on Purchasing Decisions on Sour Sally Products in Indonesia Purchasing on Sour Sally Products in Indonesia
Abstract
This study aims to analyze the influence of Halal Label, Halal Awareness, and advertising on the purchase decision
of Sour Sally products in Indonesia. The method used was quantitative with descriptive analysis and multiple linear
regression. The research population is Indonesian Muslims who have bought Sour Sally. The sampling technique used
was nonprobability sampling with purposive sampling, involving 203 respondents and using an ordinal scale.
Descriptive results showed that Halal Labels were rated very good (86%), Halal Awareness was very good (91%),
advertising was good (81%), and purchase decisions were very good (84%). Partially, Halal Label, Halal Awareness,
and advertising each have a positive and significant effect on purchasing decisions. Simultaneously, these three
variables also have a positive and significant effect on purchase decisions..
Keywords-halal label , halal awareness, advertising, purchasing decision
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