Business Model Analysis of Organic Rice Farmers Group (Study Case in Sarinah Organic Farmers Group, Bumiwangi Village, Ciparay, Bandung Regency, West Java Province

Abstract

Indonesia is one of the leading countries that produce rice in the Asian continent. One of the leading Indonesian
rice is organic rice that is in demand by consumers in the country and abroad. One of the businesses in the
organic rice which is currently being developed is Sarinah Organic Farmers Group in Bandung Regency, West
Java. This study will analyse Sarinah business model and provide input in the development of the business. This
study uses a qualitative method with case study techniques in Sarinah Organic Farmers Group. The analytical
tool used is Business Model Canvas that used to describe the applied business model. Business models are
analysed through the Business Design process. The design process is business done through storytelling
techniques, map empathy and prototyping. Business design process is done through storytelling techniques,
empathy map, and prototyping. There are nine blocks analysed in each Business Model Canvas element:
customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key
activities, key partnerships, and cost structure. Based on the research result, in the scale of farmers group,
Sarinah Organic Farmers Group business model is quite advanced and could be use for similar organic rice
farming in West Java especially and Indonesia in general. One of the recommendations for this study is give
advices to Sarinah Organic Farmers Group to maximize member development and partnership with key partners
with prospect the organic rice business in the Sarinah Organic Farmers Group could be more developed and give
benefit to involved farmers.