Multysensory Design Experience Approach On Cultural Heritage For The Development Of The Creative Industries

Abstract

Creative Industries are those industries which have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of “intellectual property"and will help preserve cultural heritage while increasing the circulation of creative works inside and outside nation. The multisensory experience approach is part of what it is to be human. How people want or can have a sensory experience may in large part be determined by designers in research and practice. To demonstrate how this experience can contribute to and benefit people is and will continue to be the challenge. Understanding sensory stimulation of people in human environments is vital to designing a product or space. The senses play critical roles in human experience and the memories and emotions tied to it. In Creative industries , the products base on cultural heritage associated to sensory experience attract customers and stimulate strong, positive, and distinctive impression across all five senses. In this case multiple sensory cues are found such as in cullinary, atmosphere, scenery, or uniqueness of craft. This paper base on the case study in west java and focus on multysensory design experience approach on cultural heritage in the development of the creative industries. This paper also explain how Multy Sensory Design Experience Approach will have to take hold a capacity to innovate anticipating future trends. Therefore building a new Approach may boost the adoption of policies aimed at developing a conducive environment, enabling companies as well as citizens to use their imagination and creativity - both sources of innovation and therefore of competitiveness and sustainability.

Keywords: creative industries, cultural heritage, multisensory design