Eco-Packaging Campaign through Motion Graphic

Abstract

Nowadays, the use of food packaging is inseparable from food products. Today many food and beverage sellers still use hazardous food packaging (e.g. styrofoam) to reduce production cost but they do not aware of its negative effects. Local government especially Bandung has banned the use of styrofoam materials and urge to replace food packaging with materials that are environmentally friendly and safe for human health. The problem identified is the lack of understanding of both sellers and consumers about the packaging that has a bad impact on the environment and health. It needs a specific information media confirms about the hazardous packaging. This study begins with a literature study on eco-packaging followed by observations to household food sellers. Interviews and questionnaires were conducted to support the study. As a result, the information conveyed using the elements of motion and information is easier to understand. This is supported by the finding that many people spend their spare time watching movies or videos. 40% of respondents stated that billboards or videotrons are the right medium to convey messages to the society. The aim of this study is to provide information on eco-packaging through video campaign. By this study, it is expected to educate the society as food packaging buyers and consumers.