Vol. 11 No. 4 (2024): Agustus 2024

View Vol. 11 No. 4 (2024): Agustus 2024

This edition contains 93 articles that examine the scientific fields of management, business administration, accounting, communication science

Published: 2024-10-17

Program Studi S1 Manajemen (Manajemen Bisnis Telekomunikasi & Informatika)

Real Estate Business Model Adaptation Using Business Model Canvas Case Study Pt. Bayu Cahaya Gemilang Bogor

Muhammad Rizqy Cahyaputra, Dodie Tricahyono
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Analysis of Service Quality on Customer Satisfaction at Bank Mega Trans Studio Mall Bandung with Employee Performance as an Intervening Variable

Ghaisani Khairana Putri, Abdurrahman Faris Indriya
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The Effect of Social Media Marketing Activities on Continuance Intention, Participation Intention, and Purchase Intention on Instagram Brand Hmns Parfumery

I Gusti Agung Putra Indra Aryadinata, Refi Rifaldi Windya Giri
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The Influence of Celebrity Endorsement and Online Consumer Reviews on Buying Interest in Eat Sambel Products at E-commerce Shopee

Vanesa Rizkia Firdausi, Refi Rifaldi Windya Giri
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The Effect of E-service Quality and Price on Purchasing Decisions for Streaming Music Subscription Services on Spotify

Shalana Hardja Ragana, Maya Arianti
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The Effect of Electronic Word Of Mouth (ewom) on Buying Intention for Scarlett Products at Shopee

Amelia Oktaviani, Tarandhika Tantra
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The Effect of Gold Price and Rupiah Dollar Exchange Rate in Indonesia on the Composite Stock Price Index (ihsg) 2020 - 2022

Fadillah Hafizh Zulkarnaen, Teguh Iman Santoso
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The Effect of Internal Locus of Control and Self Efficacy on Interest in Becoming a Studentpreneur in Indonesia

Wahyu Anggie Wibowo, Nidya Dudija
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The Effect of Social Media Marketing on Brand Equity, Brand Trust, and Brand Loyalty on Traveloka Instagram

Tarisa, Refi Rifaldi Windya Giri
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The Effect of Social Media Marketing on Customer Response Through Mediation of Brand Equity on Easybook

Mochammad Rayhan Shaquille Famius, Refi Rifaldi Windya Giri, Eva Nurhazizah
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The Effect of Knowledge Level and Service Quality of State Civil Apparatus on the Effectiveness of the Smart Governance I-ceta Program in Indramayu Regency

Gagas Brillianto, Yuhana Astuti
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The Effect of Trust and Perceived Security on the Intention to Use E-wallets in Generation Z in Bandung City

Vonny Cornelia Halim, Teguh Iman Santoso
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The Role of E-satisfaction as an Intervening Variable in the Effect of E-tailq on E-loyalty Study on Pawnshop Digital Service Application Users in Bandung City

Anisa Putri Rustana, Ratih Hendayani
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Study on the Identification of Supporting and Obstacle Factors for Achieving Spbe Targets in Tasikmalaya City in 2024

Putri Puspita Dewi, Dodie Tricahyono
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Program Studi S1 Akuntansi

Analysis of the Reaction of the Indonesian Capital Market to the Announcement of the Fed Interest Rate Hike Study on Lq45 Index Group Companies

Zulfa Alifiani, Deannes Isynuwardhana
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The Effect of Corporate Governance on Environmental, Social, And Governance (esg) Sustainalytics Score Case Study of Companies Listed on the Indonesia Stock Exchange That Have Been Appraised by Sustainalytics Period 2023

Givanny Yusti Wulandari, Dwi Urip Wardoyo, Sri Saraswati
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The Effect of Independent Board of Commissioners, Audit Committee, Public Ownership, and Risk Minimization on Corporate Social Responsibility Disclosure Case Study on Primary Industry Companies Listed on the Indonesia Stock Exchange for the Period 2019-2022

Anggita Margareth, Galuh Tresna Murti
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The Effect of Audit Fees, Audit Delay, and Client Company Size on Audit Quality Case Study of Industrial Sector Companies Listed on the Indonesia Stock Exchange (IDX) 2018-2022

Afghan Adillah Azzam, Ajeng Luthfiyatul Farida
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The Effect of Good Corporate Governance and Company Size on Risk Management Disclosure (Study on Sub-Sector Companies Telecommunications Companies Listed on the Indonesia Stock Exchange for the 2019-2022 Period)

Deannes Isynuwardhana, Ida Bujangga Ayu Diah Parmita
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The Influence of Fiscal Loss Compensation, Leverage, Capital Intensity, and Transfer Pricing on Tax Aggressiveness (Study of Energy Sector Companies Listed on the Indonesian Stock Exchange for the 2019-2023 Period)

Ilham Fauzan, Ardan Gani Asalam
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Measurement Of Financial Distress Influenced By Sales Growth, Managerial Ownership, And Operating Capacity In Transportation And Logistics Companies Listed On The Bei In 2018-2022

Mario Seno Peradana, Dwi Urip Wardoyo
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The Effect Of Audit Quality, Managerial Ownership And Bonus Compensation On Earnings Management With The Control Variables Of Profitability, Leverage And Company Size

Thalia Rizky Maulina, Dudi Pratomo
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The Effect of Working Capital Management, Integrated Reporting and Growth Opportunity on Company Value (Study on Sub-Sector Companies Food and Beverage Companies Listed on the Indonesia Stock Exchange in 2018-2022). 2018-2022)

Nurul Izzah Arrasyi, Dwi Urip Wardoyo
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Effect of Profitability, Liquidity, Company Size on Company Value Case Study of the Food And Baverage Sub-Sector Company Listed on the Indonesia Stock Exchange 2019-2023

Anisah Putri Maharani, Galuh Tresna Murti
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The Effect of Profitability, Leverage, and Dividend Policy on Stock Price Share (Study of Food and Beverage Sub-Sector Companies Listed on the Indonesia Stock Exchange 2018-2022)

Afrizal Septian Erlangga, Dewa Putra Khrisna Mahardika
- pdf

Program Studi S1 Ilmu Administrasi Bisnis

Analysis of Green Brand Knowledge on Online Purchase Intention Through E-WOM on Innisfree Products in Bandung City

Rahima Ramadhani, Rajiv Dharma Mangruwa
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Business Plan Analysis at Eternal Beauty Startup Ecoxyn

Gina Nurlatipah Perawati, Taufan Umbara
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Analyze Business Development Strategy with Swot Analysis Approach At Nominus Start-Up

Jeulian Jakadika, Imanuddin Hasbi
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Product Validation Analysis Using Value Proposition Canvas at Nominus Startup

Muhammad Rizal Taufiqurrohman, Imanuddin Hasbi
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Figma Implementation in the Development of a Startup Website Prototype Nominus

Surya Juang Prayoga Jati, Imanuddin Hasbi
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The Effect of Organizational Culture and Organizational Commitment on Performance Employees of Bank Muamalat Purwokerto

Zara Devinda Iswari, Syarifuddin
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The Effect of E-Service Quality on Customer Satisfaction on Applications Tokopedia

Avicko Bimo Ardiyansyah, Alex Winarno
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The Effect of E-Service Quality, Brand Image, and Social Media Marketing Toward Loyalty of Digital Dana Wallet Users in Students Telkom University Bandung

Intan Pratiwi, Aditya Wardhana
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The Effect of Entrepreneurial Education, Entrepreneurial Self-Efficacy, And Entrepreneurial Attitude Toward Entrepreneurial Mindset of Students Telkom University Business Administration

Al-Fath Duta Arditia, Agus Maolana Hidayat
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The Influence of Lifestyle, Brand Awareness and Product Quality on Purchasing Decisions and Repurchase Intentions of Ventela Shoes in Bandung City Bandung

Indrawan Dimas Laksono, Marheni Eka Sapuri
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The Effect of Green Brand Positioning on Green Repurchase Intention Through Attitude Toward Green Brand (Study on The Body Shop in Bandung City) Bandung) (Study on The Body Shop in Bandung City Bandung)

Zidan Basyarahil Rais Pambudi, Citra Kusuma Dewi
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The Effect Of The Implementation Of Employee Relations And Work Motivation On Employee Performance At The Bandung Engineering Materials And Goods Industry Standardization And Service Center

Thessa Anenda Putri, Bachrudin Saleh Luterlean
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The Effect of Interaction and Price Discount on Instagram Live Streaming Toward Purchase Intention Thrift Products Mediated by Trust

Fahmi Hadi Prabowo, R. Amalina Dewi Kumalasari
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Effect of Functional Failure, System Failure, Information Failure And Service Failures on the Use of M-Banking and its Relationship With Bca Mobile Customer Satisfaction in Indonesia

Intan Ayu Permatasari, Fitriani Nur Utami
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The Effect of Compensation and Physical Work Environment and Employee Performance Employees at XYZ University

Vania Adhista, Bachruddin Saleh Luturlean
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The Effect of Competence on Employee Performance in the Production Section at Pt. Madeira Indonesia in Batam

Andra Farrel Aripurusa, Astadi Pangarso
- pdf
The Effect of Service Quality and Price on Consumer Loyalty Through Consumer Satisfaction on Goride Ride Hailing Service

Arisqa Adira Kristiana, R. Nurafni Rubiyanti
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The Effect of Service Quality and Product Quality on Customer Satisfaction Indihome Customers (Study of PT Telkomsel in Cirebon City)

Febby Novitasari, Anita Silvianita
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The Influence of Halal Labeling, Halal Awareness, and Advertising on Purchasing Decisions on Sour Sally Products in Indonesia Purchasing on Sour Sally Products in Indonesia

Rizqiah Ade Hutami, Sherly Artadita
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The Influence Of Work Motivation And Work Environment On Employee Performance At The Bethesda Clinic

Ida Cristiany Sihombing, Bachruddin Saleh Luturlean
- pdf
The Effect of Work Motivation and Work Discipline on Employee Performance at Bank BJB Tamansari

Muhammad Fadhlan Anugerah, Bachruddin Saleh Luturlean
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The Influence of Work Motivation and Physical Work Environment on Employee Performance at PT Geo Dipa Energi (Patuha Unit) Bandung Regency

Dominicus Celvin Parulian Manihuruk, Romat Saragih
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The Effect of Online Customer Reviews and Social Media Marketing on Purchasing Decisions through Brand Image at Toko Djawa Coffee Bandung

Raditya Elfairuz Avesina, Putu Nina Madiawat
- pdf
The Effect of Training and Motivation on Employee Performance at PT Patra Trading

Anita Silvianita, Siska Ayu Ningrum
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The Effect of Ecoxyn Product Innovation Development on Performance Efficiency Production Performance Efficiency and Consumer Satisfaction with MSME Product Quality Ecoxyn Indonesia (Case Study of Keychain Merchandise Tender Telkom University Graduation)

Daffa Vicky Arisandi, Taufan Umbara
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The Influence Of Tourism Development In Mandeh Village On The Income Of Surrounding Msmes With Tourism Potential As An Intervening Variable

Anatha Fatimah Al Zahra, Sherly Artadita
- pdf
The Effect of Perceived Value on Interest in Buying Virtual Goods (Study on Genshin Impact players in Indonesia)

Sophia Aulia Rachma, Kristina Sisilia
- pdf
The Effect of Physical Evidence on Consumer Purchasing Decisions At Warkop Sri Pandita

Aprilia Suci Ashari, Nuslih Jamiat
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The Effect of Price Fairness and Perceived Service Quality on Customer Satisfaction at Grabcar Services in Bandung City

Muh.Janward Sawanawadu De Silva, R. Nurafni Rubiyanti
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The Effect of Promotion and Physical Evidence on Purchasing Decisions At Coffee Swic Of Paradise Bandung Regency

Komang Reni Trianingsih, Nuslih Jamiat
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The Effect of Religiosity and Halal Knowledge of Pigskin-based Shoes Pigskin Toward Purchasing Decisions (Study on New Balance Users)

Farrah Diva Astuti, Sherly Artadita
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The Influence of Religiosity, Trust, and Halal Logo on Purchasing Decisions Purchasing Halal Products (Study on Sudirman Street food consumers in Bandung City)

Indah Ayu Puji Widana, Sherly Artadita
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The Effect of Sales Promotion Flash Sale and Price Discount on Impulse Buying Behavior. Impulse Buying Behavior at Tokopedia Marketplace

Imanuddin Hasbi, Farhan Dhiya Iftikhar
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The Effect of Social Media Marketing, Brand Image and Brand Trust on Purchase Intention: Case Study on Skintific Products

Muhammad Rafly, Mahir Pradana
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The Influence of Job Responsibility on Employee Performance at Ramada By Wyndham Bali

Putu Bayu Surya Dharma Putra, Astadi Pangarso
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The Effect of Ultilitarian Value on Mobile App Loyalty Through Mobile App Engagement (Study on Reddoorz Users in Indonesia)

Roandika Pratama Yassin, Citra Kusuma Dewi
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The Effect of Perceived Incentives on Interest in Buying Electric Vehicles Electric Vehicles Through Perceived Usefulness in Indonesia

Cep Sunandar Lesmana, Citra Kusuma Dewi
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Social Media Dependence and Information Privacy Concerns Toward Switching Behavior on Tiktok Social Media

Putri Rif’da Azmi Azahra, Marheni Eka Saputri
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The Effect of Product Acceptability and Attitude Towards Product Placement Toward Purchase Intention of Scarlett Facial Whitening Products in the Audience of Korean Drama Reborn Rich

Chofifah Zulfa, R. Nurafni Rubiyanti
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Program Studi S1 Ilmu Komunikasi

Effective Marketing Communication Activities of Courier and Logistics Services Pt Pos Indonesia Through Instagram @posaja.official

Fadia Anindita Syarifah, Adrio Kusuma Reza
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Framing Analysis of News Coverage of the Constitutional Court Decision Study on the News Age Requirements for Presidential and Vice Presidential Candidates in the Constitutional Court in 2023

Muhammad Iqbal Fadillah, Abdul Fadli Kalaloi, Yogie Alwaton
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Analysis of Interpersonal Communication of Orca Community Members on Social Media Discord

Pramudya Wahyu Nugroho, Nofha Rina
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Post-pandemic Event Management Analysis Studi Kasus Pesta Rakyat Dewa-19 2023 Bandung

Seno Adji Aryowibowo, Arie Prasetio
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Analysis of the Application of Promotion Mix as Marketing Communication Pt Bhineka Rahsa Nusantara in Promoting Rahsa Nusantara Products in Bandung City

Al-fitra Furqon, Dimas Satrio Wijaksono
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Reception Analysis of Warning Image Messages on Cigarette Packages Among College Students in Bandung City

Ibnu Arkaan Natakusumah, Dindin Dimyati
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Identifying the Use of Animal Representation Swear Words Among Generation Z in Bandung City

Ryanto Maulana Iqbal, Indra N. A Pamungkas, Miftahul Rozaq
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Identifying the Purpose of Using Swear Words in Has Creative Youtube Podcasts

Andhila Pelita Sukma, Ratih Hasanah
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Communication Identity of Community Members Associated with Maxi Yamaha Brand Personality in Bandung City

Timotheus Adriel Valerian, Indra Novianto Adibayu Pamungkas, Jasmine Alya Pramesthi
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Implementation of Persuasive Communication in Video Production “behind the Kitchen of Kebabfactory.id” As Director Of Photography

Reza Ilhami Pratama, Nisa Nurmauliddina Abdullah
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Implementation of Product Awareness in the Ad Production Process of “the new king of foldable smartphones, Oppo Find N3” on Detikcom

Muhammad Azzam, Fiqie Lavani Melano
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Implementation of Storytelling in Behind the Kitchen of Kebab Factory.id as a Director

Irfan Azis Fahrudin, Fiqie Lavani Melano
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Instagram @sibur.han as a medium for disseminating owl education and information Analisis Konten Berdasarkan 4 Pilar Strategi Konten Media Sosial

Diandra Rahasti Haryono, Agus Aprianti
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Self Openness of Overseas Students with Authoritarian Parenting

Siti Hikmah Amaliah, Almira Shabrina
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Digital Communication in the Production of Tiktok @cnnindonesia “political dictionary” Content

Nazhea Rachel Ainayya Anhar, Pradipta Dirgantara
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Persuasion Communication of Emina Brand in Maximum Airy Protection Campaign

Martina Kusuma, Rah Utami Nugrahani, Yoka Pradana
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The Influence of Garnier's #onegreenstep Campaign on Instagram Social Media on Gen Z's Attitude About Recycling Waste

Deo Narano, Nisa Nurmauliddiana Abdullah
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The Effect of Family Communication on Learning Motivation of Generation Z Students at Telkom University

Andhira Surya Dhanisa, Agus Aprianti
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The Effect of Social Media Marketing on Tiktok @boboholokal Accounts on Disney+ Hotstar Brand Engagement

Hazna Mutia Hanifa, Aiza Nabilla Arifputri
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The Effect of Social Media Tiktok on Consumer Purchase Interest in Brand Account @aerostreet

Ramadhani Alamsyah, Oki Achmad Ismail
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The Use of Instagram Social Media Pandawara Group (@pandawaragroup) as a Communication Media for the Ajaraksa Work Program for SMPN 13 Bandung Students

Normanela Tassel Epaphras Manurung, Dimas Satrio Wijaksono
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Managing Anxiety and Uncertainty in Virtual Communication Discord Survivor Group Case Study

Muhamad Agam Mulya, Rah Utami Nugrahani, Harris Annisari Indah Nur Rochimah
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The Role and Management of Instagram Social Media @apilogy.id

Azka Ayu Maharani, Oki Ahmad Ismail
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The Role of Family Communication in Building Motivation in Children with Cancer

Aisya Rahma Putri Nurfamila, Agus Aprianti
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Family Communication Patterns in the Helicopter Parenting Model (on Children in the Late Adolescence Phase)

Rahmat Reynaldo, Arie Prasetio
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Family Communication Patterns in Rantau Adolescents During the College Period

Rasel Silvia Apriliani, Lucy Pujasari Supratman
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Communication Strategy of Pt Krakatau Posco's Corporate Citizenship Activities in Building Awareness of Secondary Stakeholders

Sheva Nada Aini, Maylanny Christin
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Therapeutic Communication Strategy Between Doctors and Elderly Inpatients at Nadhifa Al-ghiffari Clinic Bandung

Octavius Jonathan Noel Wismagian, Rita Destiwati, Haris Annisari Indah Nur Rochimah
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Marketing Communication Strategy of Indonesian Domain Name Manager (pandi) Indonesia's Top Level Domain Name Registry

Rayhan Muhammad Yasin, Clara Novita Anggraeni
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